Global Digital Marketing Director

Medidata Solutions, Inc. New York, NY

About the Job

**Medidata Solutions Careers** **Global Digital Marketing Director** Sales & Marketing New York, New York Apply Our Industry: Where we play Medidata is making a real difference in the lives of patients everywhere by accelerating critical drug and medical device development, enabling life-saving drugs and medical devices to get to market faster. Our products sit at the convergence of the Technology and Life Sciences industries, one of most exciting areas for global innovation. We invented the Medidata Clinical Cloud® which is the primary technology solution powering clinical trials for over 90% of the world's top global pharmaceutical and medical-device companies - from study design and planning through execution, management and reporting. We are publicly traded (MDSO), have 850 customers with retention rates at 100% and a revenue run-rate of over $500M in 2017. Our customers include global pharmaceutical companies, biotech, diagnostic and device firms, leading academic medical centers, technical partners and contract research organizations. Medidata’s solutions have powered over 14,000 clinical trials to date giving us the largest collection of clinical trial data in the world. With this asset, we pioneer innovative, advanced applications and intelligent data analytics, bringing an unmatched level of quality and efficiency to clinical trials enabling treatments to reach waiting patients sooner. We know that diverse teams win and therefore we are committed to selecting leaders and employees that represent the markets in which we operate. We are still led by our Co-founders, Tarek Sherif and Glen de Vries, and have global operations in US, Europe and Asia with 1600 employees. Your Mission: The Global Digital Marketing Director will lead our digital transformation; overseeing the planning, development and execution of inbound and outbound digital marketing efforts via Web properties, search engine optimization (SEO), search engine marketing (SEM), digital media, mobile and other emerging online channels. Your Commitments: • Drive and coordinate integration of digital strategy across all channels and regions. • Act as the catalyst for digital transformation, promoting cross-functional focus on customer experience. • Manage our corporate Web properties to drive a strong brand presence and qualified leads, coordinating closely with Product Marketing, Communications, Marketing Operations and other internal stakeholders. • Drive conversion optimization of all digital executions, including implementing appropriate tools, optimizing content on regular basis and improving the usability and experience of • Collaborate closely with Marketing leadership to evolve and optimize our digital marketing goals, strategies, and tactics • Manage and direct our digital marketing activities, including SEO, SEM, and digital advertising. • Develop and maintain a digital marketing dashboard to report key metrics of digital performance through conversion to Leads and Sales Opportunities. • Establish program measurement methodology and analyze results in terms of ROI and success criteria (attraction, engagement, qualification, acceleration). • Test the performance of landing pages, special promotions, content and product placement. • Coordinate with corporate marketing, field marketing and communications to align online activity with broader campaign initiatives. Your Competencies: • Must have diverse experience in digital communications and digital marketing. • Have a track record of successfully managing external agencies and vendors. • Deep operational experience of digital marketing programs and campaigns. • Working knowledge of search engine marketing. • Strong quantitative, analytical and problem-solving skills; proficiency with Google Analytics and AdWords a plus. • Solid grasp of online marketing optimization best practices. • Ability to effectively manage multiple concurrent projects. • Ability to work in both a team environment and independently, and with limited direction when necessary. • Good communication skills – must be able to express analytical findings to key stakeholders. • Inquisitive mindset, someone who sees a data point and wants to understand everything that influences it. Your Education & Experience: • Bachelor’s degree required, preferably in a marketing or related field; or equivalent years of experience • Requires a minimum of 8+ years’ B-to-B digital marketing experience preferably in the High Tech, Software, or Life Sciences industries Our Culture: Who we are We know that creativity doesn't happen on-demand. Developing cutting-edge cloud technology takes great minds and talented people working together in a collaborative environment. That is why we are committed to fostering an innovative, agile company culture. We encourage our teams to come together and experiment with new concepts, research new approaches and test out new technologies. We believe that being part of our team will make a difference in the world. Our Mission: Powering smarter treatments and healthier people. Our Vision: To be the most innovative cloud company in Life Sciences. Our Principles: Integrity, Partnership, Inventiveness, Humility, Nimbleness, Tenacity, Inclusiveness, and Caring. Our Leadership Drivers: • THINK: Inspires purpose, articulates strategy, and simplifies complexity • TEAM: Communicates effectively, builds relationships and collaborates with others • DO: Plans ahead, scales for growth, ensures accountability • LEARN: Self-aware, values difference, strives to learn • TEACH: Inspires work, coaches others, builds teams Medidata Solutions, Inc. is an Equal Opportunity Employer. Medidata Solutions provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability status, protected veteran status, or any other characteristic protected by the law. Medidata Solutions complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. \#LI-LS1